A Look at Google in TV Advertising – Anyone Can Make a Spot
Posted on 06. Apr, 2010 by DC4wr3y in Videos
Here’s a neat little animated sequence that is promoting the Chrome browser’s speed:
Something different, and in fact could even be shown on TV. Google is not usually accustomed to promoting its services on television, but they certainly broke out of their mold with the Super Bowl ad. That spot was actually one that could be seen prior to the Super Bowl broadcast right on YouTube. With that in mind, there are plenty of other ads that Google has put on YouTube that could work on TV, and the fact that they are testing different services for the television market tells me that they are close to moving into that space because it has a lot of profit potential.
If you haven’t seen it yet, take a look at how Slate put a TV advertisement on Fox News using Google’s advertising interface. For just a few thousand bucks they were able to market to a late-night crowd and get some impressions to a website that was set up to count the impact.
Anyone with a digital camera and a computer could therefore create their own advertising campaign. Better yet, why not create a video and post it on YouTube. If it goes viral, edit it and spend some bucks to put it on TV promoting a good or service. Sounds like a plan to me. Anybody interested, I’m in on it. I’ve got ideas. Seriously.
Google TV Ads is a service that is a part of the Adwords program. You can get to the television advertising portion directly by going here.
Hopefully someone will do this. Television advertising needs a kick start, because right now I liken it to visual Ambien.
