Activision: Let’s Use PCs Instead of Consoles
Posted on 12. Jul, 2010 by Daniel Cawrey in Features, News
A major publisher of games doesn’t like being limited by the console market.
Activision CEO Bobby Kotick is not appreciative of the walled console gardens that make up Nintendo, Sony and Microsoft. He says it would be better if games were just played on PCs instead of having to navigate through proprietary processes in order to publish popular games. Kotick laments about the fact that those who play Activision’s games online don’t pay publishers for the experience, but the console makers.
“We’ve heard that 60 per cent of (Microsoft’s) subscribers are principally on Live because of Call of Duty,” Kotick told FT. “We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on (Xbox) Live, but it’s not our network.”
He also goes on to say that the company would fully support PC manufacturers’ efforts to create a device that hooks up to a television and allows gamers to play via that method.
This sounds familiar. It almost relates to what Google is trying to do with manufacturers such as Dell and HP for Chrome OS. The problem with Activision is that they don’t provide an open platform to play games on; the majority of PC games are still played on Windows. Possible solution? Work on the Google TV project selling higher-end set top boxes built with special graphics cards for gaming.
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12. Jul, 2010
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