Despite Detractors, Cloud-Based Applications Poised to Take on Business Market

Posted on 20. Sep, 2011 by in Chrome, Chrome OS, News

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There was once a time not long ago that the business market was dominated by Microsoft and IBM. But some organizations are coming to the conclusion that complex and overly expensive infrastructures are not always the most ideal implementations for IT solutions, especially now that there are some alternatives within the market.

Indeed, research firm Gartner seems to conclude this with a new report that says Gmail is the defacto cloud email supplier at this point, nothing that competitors such as VMWare have struggled to maintain any sort of focus on their own email product, dubbed Zimbra.

And despite the detractors out there that dismiss Gmail as a solid solution, Gartner predicts that cloud-based email clients such as Gmail will zoom to 20 percent of the market by 2016 and to 55 percent by 2020. That’s up from the current miniscule share of only one percent of the overall market currently.

As much as Chrome and Chrome OS is trying to make inroads with the retail market, an entire generation of workers who have grown up with Google’s free services clearly will see the benefit of using the Google Apps suite of productivity tools in the workplace. It seems intuitive: it’s only a matter of time when these individuals won’t even require training and change management for that software because it will already be built into their consciousness as a result of the past ten years of Google services.


That’s not to say that Microsoft or IBM are going to go anywhere. Business environments will continue to become more complex, requiring both companies’ services. We’ll likely see Google moving up this tier in the long run as well, as consulting services and providing unique capabilities is what is the cream in terms of revenue in the business market.

Gartner also suggests that many organizations may never be able to fully switch to Google Apps, due to compliance issues. It’s probably that certain divisions of companies might be able to switch, while others might not, offering more of a hybrid model than ever before.

That’s all fine and well, but that brings IT environments into somewhat of a piecemeal-type of layout. With some areas of a company using, say, IBM Lotus Notes and others using Gmail, that could very well become a nightmare for IT personnel barring some unforeseen tools to help manage users in this way. Thus, it’s a concept that in the past has not been explored to a high degree, so it will be interesting to see how that may work out. Despite this, Gartner suggests that the remaining 45% may be using IBM or Microsoft in 2020, but that does not indicate whether there may be a complex, secure cloud solution from either of those two companies.

via Dice, Gartner

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2 Responses to “Despite Detractors, Cloud-Based Applications Poised to Take on Business Market”

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  2. Dominick DeVito

    21. Sep, 2011

    It’s inevitable – Google’s cloud services are poised to pounce onto the enterprise. Heck, even Microsoft knows it, they’re trying to push their own cloud services and platform (Azure) to the enterprise – ironically, I think they will have a hard time convincing their own customers.

    And with news of Redmond’s cloud having issues, this only makes Google stronger.

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