Don’t Have Chrome Browser? Google is Asking Nicely…
Posted on 27. Dec, 2009 by Daniel Cawrey in News
Don’t use Chrome browser? Google would like you to. In fact they would like you to so much that if you go to the Google homepage, and you’re not already using Chrome, there is an advertisement in the upper right hand corner letting you know that the fastest way to browse the web is by installing the Googlebrowser.
As of November Chrome was the browser of choice for 8.5% of users, up from 3.6% a year ago. But compare that with 47.7% for Firefox, and I am not surprised that Google is trying to make a push to captivate more of the internet surfing audience.
There was a time when Google and Mozilla were pals, and Mozilla even derives a lot of their revenue from having their own personalized Google homepage for users. I know they are non-profit and all, but the money is still needed for development of future Firefox versions. I’m curious to see where this little competition is going to go. I know we all can expect better browsers, that is for sure.
What the Chrome browser gives Google is a channel, and I think that they will use that channel to promote things like Android and Chrome OS as a peripheral to PC users. So right now they are using their website as a channel to get people to download their browser. Like it or not, they want to have a big piece of the pie and are willing to go after users by using interesting marketing methods such as this. Of course, maybe it’s only interesting because it is Google doing the marketing for once.
When are the Chrome browser Adsense ads coming out?
6 Responses to “Don’t Have Chrome Browser? Google is Asking Nicely…”
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Ed
28. Dec, 2009
Google have a big reason for really pushing Chrome. Ads are up all over the London underground for it.
Daniel Cawrey
28. Dec, 2009
Can you get a picture of this Ed?
Jose Fernandez
28. Dec, 2009
W3 Schools stats are not representative of the web as a whole, as per the disclaimer on their own stats page. Those numbers are way off.
http://en.wikipedia.org/wiki/Usage_share_of_web_browsers
Daniel Cawrey
28. Dec, 2009
You’re right. Do you think that taking the mean calculation that is posted on Wikipedia link may be more accurate as it takes into account several different sources?
Regardless, I am going to have to investigate their data collection methodology to see how they actually come up with these figures.
SMiGL
30. Dec, 2009
Google wants to conquer the world:), it is only the first step.
Mike
08. Jan, 2010
Chrome is an excellent browser!