If there’s one thing Google knows how to do, it’s tug at the heartstrings of consumers. I’ve once again got a rather brilliant Google Chrome advertisement to share with you folks- and it’s no less impactful than the others they’ve posted. On Wednesday, Google posted to their YouTube channel a video(seen above) titled “Google Chrome Thailand: Dog Lovers“. The video follows the story of a group known as SCAD-Soi Cats And Dogs- in Bangkok, Thailand- and more specifically, the story of a dog named Bernadette.
It begins with a simple email which a member of the group-or, perhaps, the founder,Nina- finds in her inbox entitled “Another abandoned Dog .” Nina responds with “We Have to Help!” and immediately springs into action, setting up a YouTube channel detailing SCAD and what they do. What follows is a montage detailing Bernadette’s recovery, chronicled via a series of YouTube videos posted on SCAD’s channel. Eventually, one of SCAD’s viewers emails SCAD expressing interest in adopting her. What follows is a series of ‘farewell photos’ of Bernadette; uploaded to Picasa by SCAD as she’s shipped off to her new home in the United States.
The last shot we see of Bernadette is her happily in the arms of her new owner, followed by several photos of other animals that found new homes thanks to SCAD. Finally, the video closes with Google’s trademark line: “The web is what you make of it.” Well-designed as always, Google.
Looking to support Soi Cats And Dogs? You can check out their YouTube Channel to find out more about them.