Take BigTable for example. The concept behind this internal technology that helps to power both homogenous Google services as well as Google App Marketplace products is that it’s underlying structure is built to be able to handle hugely vast stores of information. Although some developers have taken to gripe about having to play by Google’s rules when using frameworks such as Big Table, it comes to the overall benefit of everything that speed and simplicity is the ultimate goal for Google’s technology. Again, the user is not supposed to see all of these elements of complexity.
via The Register