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The barrage of information that came out of last week’s Google I/O conference is still hard to swallow, but one thing is clear that developer conferences for Google are going to become a focal point for the company going forward. Giving away the new Sprint HTC Evo phone certainly shows where they want folks to concentrate on, but anything that developers not employed by Google create is a win-win situation for both parties.
At one point, Eric Schmidt referred to the developers at the conference as customers, and rightly so. Not only are they customers, but they are part of the Google growth engine. What many naysayers who slam Google for their disruptive efforts don’t seem realize sometimes is that a great deal of wealth has come from what they have been able to do in search, advertising and most recently the mobile phone.
The fantastic business environment from creating new technology platforms that are less like Microsoft and closer to the Apple model is going to pay off for those who plug into them. Therefore, opportunity is beginning to trickle down into outside developers with all of the APIs that are being released by Google to allow for increased innovation, a level at which only those outside the company can foster for added growth beyond the company’s internal efforts to create new services.
That’s because being inside of a big company like Google now requires a lot of scrutiny and approval to get new ideas from within to the mass market. With the legal issues and public criticism the company has faced in 2010, don’t be surprised to see Google spend more time developing platforms and interfaces to develop upon as opposed to working on individual services/features that can now easily be done by those outside of the walls of Mountain View.