Google Snags Mouse-Watching Patent
Posted on 27. Jul, 2010 by Daniel Cawrey in News
Slashdot is reporting via a blog called Techeye that Google has secured a patent for displaying search results based on the way a user moves their cursor. Called System and Method for Modulating Search Relevancy Using Pointer Activity Monitoring, this process allows Google to display an advertisement based on when someone hovers their cursor over a link, and not neccessarily clicks on it.
We all know that Google makes the lion’s share of money from its ads. I know that other companies do mouse-over style advertising, but this system may be more intricate that those since the patent describes “a client assistant residing in a client computer monitors movements of a user controlled pointer in a web browser”, meaning there is software monitoring mouse movements on a device.
Hey, we’ll see where this one ends up. I better be able to turn this option off in Chrome OS. Just as long as Google doesn’t start making decisions for me. Hm, maybe they already do…
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Tweets that mention Google Snags Mouse-Watching Advertising Patent | thechromesource - Google Chrome and Chrome OS News and Resources -- Topsy.com
27. Jul, 2010
[...] This post was mentioned on Twitter by Devin Gaughan, thechromesource. thechromesource said: Google Snags Mouse-Watching Patent: Slashdot is reporting via a blog called Techeye that Google has secured a pate… http://bit.ly/bhECoh [...]