Microsoft Dominates at Computex

Posted on 01. Jun, 2010 by in Features, News

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So the first day of the Computex computer trade show has come and gone, and I’ve been confronted with a startling revelation: Microsoft really has command of this conference.

I spent a good amount of time today going from manufacturer to manufacturer asking about Chrome OS. While most of them are open to using it, there really seems to be an “in the future” mentality to using any operating system from Google. That also includes Android as well, with the sheer majority of tablets that I saw sporting a touch-enabled Windows 7.

Here is some of the reasons that Microsoft is such a force at Computex.

The Show is for Procurement

People come to Computex to make purchasing decisions for their companies on products that mostly come from Taiwanese manufacturers. As such, they want to see what they are going to be buying over the balance of 2010 and into 2011. Because of this, purchasers are looking at getting devices that run Windows 7 since it is here and now, ready for deployment and/or selling.

Windows 7

computex2010Windows 7 was launched not too long ago, and as such Microsoft is making a big push to sell its new operating system. Despite the software climate these days, Redmond still makes a ton of money on selling operating systems that are shipped on new computers. That would partially explain the reasoning behind so many tablets having a Microsoft OS instead of Android. With that being said, there was an open source booth that had some different commercial versions of Linux. I also got a chance to try MeeGo, and I have to say I was impressed with it.

The Microsoft-Manufacturer Connection

One product manager I talked to for a leading manufacturer told me that there are some financial incentives to help them put a display on at Computex if they follow certain standards for showing off Microsoft products. I was a bit surprised by this fact initially, but it makes sense. The relationship between Microsoft and Taiwan manufacturers is very tight-knit whereby Microsoft offers a platform that works with an array of hardware that the manufacturers design and produce for a good price.

Bottom Line

The most intriguing dynamic to all of this is the fact that it was reported by CNET today that new Google employees can no longer choose a Windows solution for their workstations. Future Microsoft implementations at Google will only be for testing purposes, or specially approved. This report, which was rumored but not confirmed until now, comes at the same time we are seeing a boatload of Microsoft-loaded products at Computex.

It will be interesting to see how this may change over the course of the next year, with Google exerting more dominance in the market. This is a telling sign that IT purchasers do not have Google platforms in their sights as of yet.

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One Response to “Microsoft Dominates at Computex”

  1. [...] that may be a hard bargain since Microsoft has a great degree of influence on the PC hardware industry. HP is the wild card here since they have their own hardware that they ship as well as an operating [...]

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