Tag Archives: Adsense
Will Developers For Google Platforms Make Any Money?
Posted on 25. Jun, 2010 by Daniel Cawrey. 
0 Comments
It was brought to my attention recently an article talking about overall dollar amounts that developers make for their applications that are sold in top mobile marketplaces. Basically, a huge amount of money has been paid out to developers for Apple’s iOS, while Android has seen very little in revenues to those who create for that platform.
The fact that so little apps have been sold in the marketplace, coupled with the fact that there are more Android phones now being outsold by iPhones, brings up a few thoughts.
One is a recent report that says developers are indeed interested in making apps for Android tablets and smartphones; the problem is that this may be true, interest is not turning into solid numbers for the Android Market. For whatever reason, the overall amount of money that is going to app developers for Android is still small despite the interest. That’s a problem. Is it possible that Android users expect all of their apps to be available for free? That is indeed a possibility.
That brings the Chrome Web Store into the picture here. Expected to be the way that users will be able to buy apps when Chrome OS comes to market, one has to wonder whether it will be a boon for developers or not.
One way to prevent the same problems that Android is now experiencing is to launch an incentive-laden paid advertising model for the Chrome Web Store, one perhaps not unlike AdSense for websites. This way, developers can see that they need to create applications that captivate a large audience. This way, popular apps are created for the mass market, and creators make money for doing so.
It may not work for all applications, but it is a great way to launch an app market until there is a diverse set of people using the platform, which may be the underlying problem that currently plagues the Android Market. Too many people with the same interests, and for whatever reason not willing to pay up for apps like those who use the iPhone do.
thechromesource Daily: Links for 5/31/10
Posted on 31. May, 2010 by Greg Farnum. 0 Comments
The new face of newspaper publishing? MicroApps from The Guardian and Google AppEngine debut.
Security in depth: Chrome now offers a new HTML5 “sandbox” attribute in iframes.
Think you already know about Google Maps? This blog post points out a wealth of little known features and tricks.
Google Buzz for mobile is now available for more devices thanks to a new XHTML version of the Buzz website.
Who gets what? Revenue sharing formulas for Google and its AdSense partners explained.
Google Wouldn’t Just be Leaving the Chinese Search Market
Posted on 15. Jan, 2010 by Daniel Cawrey. 0 Comments
It was clearly a strong point of deliberation between the leadership at Google on what to do related to last month’s intrusion into the Gmail accounts of a few Chinese activists. Apparently, Google CEO Eric Schmidt attempted to convince those around him that staying the course in China was the best route of action in response to what was a sophisticated attack on the company’s infrastructure in order to gain unauthorized access. Sergey Brin was most vocal about no longer censoring any search results at Google.cn, and based on the official statement, many other top-level executives agreed with him.
It makes sense that this topic would be a heavy point of deliberation. The Wall Street Journal reports that the Chinese market has 338 million internet users, more than any other country. And while Adsense makes up a majority of revenue for Google, in China the best engine of growth will most likely be in software and the mobile phone market as the company only has 36% of the search market, with local competitors like Baidu owning the lion’s share.
Since purchasing an iPhone product in China is so expensive, China Mobile, which is the country’s largest wireless operator, was hoping that the lower-cost Android would penetrate the market. That would be a problem if Google decides to exit the market entirely as China Mobile is a state-owned enterprise.
The fate of Android in China will most likely also seal that of Chrome OS as well. Seeing as how the country has a higher adoption rate for wireless technologies, Chrome OS smartbooks that are low-cost could potentially be a boon in the region. Unfortunately, there is now so much uncertainty in the Chinese market for Google because of this recent news that it’s hard to say where the market will go in China.
What will probably remain for Google is what other multinationals deal with in the Chinese market – a lot of knock of products. Home-grown versions of Chrome OS and Android could become a standard there. One thing is for certain: the components required to build devices that run Google’s software will still need to be made in Chinese factories.
Don’t Have Chrome Browser? Google is Asking Nicely…
Posted on 27. Dec, 2009 by Daniel Cawrey. 6 Comments
Don’t use Chrome browser? Google would like you to. In fact they would like you to so much that if you go to the Google homepage, and you’re not already using Chrome, there is an advertisement in the upper right hand corner letting you know that the fastest way to browse the web is by installing the Googlebrowser.
As of November Chrome was the browser of choice for 8.5% of users, up from 3.6% a year ago. But compare that with 47.7% for Firefox, and I am not surprised that Google is trying to make a push to captivate more of the internet surfing audience.
There was a time when Google and Mozilla were pals, and Mozilla even derives a lot of their revenue from having their own personalized Google homepage for users. I know they are non-profit and all, but the money is still needed for development of future Firefox versions. I’m curious to see where this little competition is going to go. I know we all can expect better browsers, that is for sure.
What the Chrome browser gives Google is a channel, and I think that they will use that channel to promote things like Android and Chrome OS as a peripheral to PC users. So right now they are using their website as a channel to get people to download their browser. Like it or not, they want to have a big piece of the pie and are willing to go after users by using interesting marketing methods such as this. Of course, maybe it’s only interesting because it is Google doing the marketing for once.
When are the Chrome browser Adsense ads coming out?
