Tag Archives: AdWords
Gaming Could be a Possible Growth Area for Google
Posted on 17. May, 2010 by Daniel Cawrey. 
1 Comments
Last week, TechCrunch deftly pointed out that Google is on the hunt for someone to fill the role of Product Management Leader, Games. Currently, Google really does have too much going in the gaming market. It did, however, recently purchase LabPixies which creates widget-like games for the iGoogle portal as well as making games for Apple products, Android systems and social networking sites.
So the gaming arena could in fact be another engine of growth for Google, one that diversifies the company from advertising and its stated goal of profiting from enterprise cloud applications. If they move aggressively in this space, they may find themselves at an advantage when you consider that the console industry is now experiencing an overall decline in sales. More often than ever, multipurpose devices such as the iPad and smartphones allow people more flexibility to play video games without having to pay a lot of money for gaming titles. This is also true when you consider how successful some companies have become offering games on social networks.
Even some internal Google employees have ported a first person game like Quake II to the browser as one of their projects. Games are now capable of being ported over to HTML5 and run in the current generation of browsers, such as the Asteroids port that is available at the Chrome Experiments site.
Even OnLive, which plans on streaming games to your PC or television, will be launching this summer, allowing gamers to play their favorite titles from top publishers in an entirely new way. Although the bandwidth requirements may be quite high, OnLive is dubbing their service as “the future of gaming” which is most likely true.
Bottom line? There is a lot of room for Google to grow in gaming since their footprint right now is nascent. I would not be surprised if they would go with the now-classic free model that is supported by advertising, expertise that a mobile ad company like AdMob can lend to Google’s wealth of knowledge from utilizing AdWords on web sites and Apps like Gmail. That is, if the Federal Trade Comission ever approves the Google-AdMob deal.
A Look at Google in TV Advertising – Anyone Can Make a Spot
Posted on 06. Apr, 2010 by DC4wr3y. 0 Comments
Here’s a neat little animated sequence that is promoting the Chrome browser’s speed:
Something different, and in fact could even be shown on TV. Google is not usually accustomed to promoting its services on television, but they certainly broke out of their mold with the Super Bowl ad. That spot was actually one that could be seen prior to the Super Bowl broadcast right on YouTube. With that in mind, there are plenty of other ads that Google has put on YouTube that could work on TV, and the fact that they are testing different services for the television market tells me that they are close to moving into that space because it has a lot of profit potential.
If you haven’t seen it yet, take a look at how Slate put a TV advertisement on Fox News using Google’s advertising interface. For just a few thousand bucks they were able to market to a late-night crowd and get some impressions to a website that was set up to count the impact.
Anyone with a digital camera and a computer could therefore create their own advertising campaign. Better yet, why not create a video and post it on YouTube. If it goes viral, edit it and spend some bucks to put it on TV promoting a good or service. Sounds like a plan to me. Anybody interested, I’m in on it. I’ve got ideas. Seriously.
Google TV Ads is a service that is a part of the Adwords program. You can get to the television advertising portion directly by going here.
Hopefully someone will do this. Television advertising needs a kick start, because right now I liken it to visual Ambien.
Google DNS the Default in Chromium OS?
Posted on 20. Dec, 2009 by Daniel Cawrey. 0 Comments
Every time you go to a website, Domain Name Service is looking up the IP address that resolves the hostname for you that you type in. So should we be surprised that Google has their own public DNS? Well they do, and you can use it if you configure your network settings so that your DNS servers are set to 8.8.8.8 and 8.8.4.4 (that’s memorable). According to the official site, Google’s DNS uses load balancing and something called “smart caching” so that peformance is improved. Also, they claim that their DNS is more secure.
With the broadband speeds that most users are at now, this may not be a bad idea. DNS may actually hold back pages from loading if information from several sites needs to be properly loaded. Since Google’s AdWords is prevalent on so many sites that may be another factor that led them to release a public DNS service as well.
So, at what point does the Google DNS show up as the default on Chrome OS? Right when it is released? I have already written a bit about privacy issues that Google faces. With Chrome OS, their chief method of making a computer work faster than before as well as adding more security will be done by sourcing everything to the cloud. But some may find it concerning that most regular users of a GoogleBook would not think of what their default DNS settings are or how to change them.
A DNS record could be saved along with the account that is logged into a Chrome OS machine. Besides that, when you are logged into Chrome OS, you are using your Gmail login, so everything could be potentially tracked unlike signing out before doing a Google search on a PC today.
What do you think? Would Google save all those DNS resolve requests?
