Tag Archives: BBH
New Chrome Ads Highlight Extensions, Translate
Posted on 21. Apr, 2010 by Daniel Cawrey. 
2 Comments
These videos continue to be enjoyable, simply because they are all so different and while Chrome is the singular product promoted, there really is no underlying theme that ties them together other than the similar motif. I think this is a smart move, as consumers are pretty sophisticated about products theses days.
It’s no wonder that people have to be when you think about how many marketing messages a person is exposed to day in and day out. At the same time, the presentation here is simplistic, not trying to alienate those who may not be into the technical side of computers:
Here is a previous ad that the same agency, BBH, did a while back:
Check out this clip on how they made the ad above. It’s pretty cool how they are using their creativity to make these effects instead of just using a PC. It really stretches your abilities while at the same time enables one to make something truly unique:
