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Google Releases “Do Not Track” Extension for Chrome

Posted on 24. Jan, 2011 by . 1 Comments

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policyGoogle is announcing that they have released a “Do Not Track” extension for Chrome called Keep My Opt-Outs┬áthat blocks advertisements that are based on browser history. It hasn’t been made mandatory by any governments yet, but it’s been clear that ever since the Wall Street Journal’s series on how advertisers track user information on the web that this was going to happen.

Already the Chrome team has been testing an experimental feature that allows you to block all new third party cookies from being set. These pieces of information can travel with you and record information about your habits on the web. They are also useful for saving other information such as preferences and login information, but the marketing opportunities that can be taken advantage of with cookies is enough to make some people want to turn them off.

This extension solves that, as Google believes this is the correct way to ward of ad tracking. The only thing I wonder about is if I’m going to start seeing a lot of non-relevant ads if I start using it. Is that a fair enough trade off? We’re not exactly going to see ads disappear just because of this, it’s more a way to avoid regulation from government.

via Google Public Policy Blog