Tag Archives: Chrome marketing
Video: Angry Birds and Chrome
Posted on 29. Sep, 2011 by Daniel Cawrey. 
3 Comments
Back during Google I/O, there was much fanfare with the announcement that the Chrome Web Store would feature Angry Birds for free in HD glory for user to waste massive amounts of time upon. It was a great synergistic move between Google and the producers of Angry Birds, and has resulted in a promotion of sorts via a Chrome commercial that plays up the benefits of Google’s own browser.
While it’s unlikely that such a techie-oriented commercial will ever pop up on television, there continues to be strong efforts from Google to play up pop culture references in order to further Chrome’s expansion. Working in tandem with the company’s business efforts, they are certainly spending a lot of time to properly execute a marketing strategy that hits on all sides.
This new commercial comes in the same week that it is expected Chrome will soon surpass Firefox, long thought to be the dominating browser for developers and early adopters. The amount of sheer resources that Google has poured into Chrome and Chrome OS over the past year, along with marketing campaigns that Mozilla cannot match, is causing Chrome’s growth to be further propelled at Firefox and Internet Explorer’s expense.
Does commercial marketing help Chrome’s overall popularity? Do you even think that it is necessary?
via 9 to 5 Goole
StatCounter: Chrome Closing on 20%, Firefox Below 30%
Posted on 01. Jun, 2011 by Daniel Cawrey. 2 Comments
Oh what a difference twelve months makes.
It seems that last year around this time Chrome at version 5 was just a scrappy competitor in the browser market, and I often wondered what Google would do with their upstart browser and web-based operating system waiting in the wings. Now Chrome is on the cusp of breaking into the mainstream as you can see from the latest StatCounter browser statistics compiled from May.
For the record, Internet Explorer has a 43.87% share, Firefox takes second place with 29.29% and Chrome is close to breaking 20% with 19.36%. Judging by Google’s increased marketing efforts, this is going to continue in an upward climb. The company has an array of Chrome ads on television, is going all-out with web display advertising and is even putting notifications inside Google Apps for non-Chrome users to try the browser.
Video: Lady Gaga Chrome Ad
Posted on 22. May, 2011 by Daniel Cawrey. 1 Comments
Google and Lady Gaga have certainly become cozy lately: the pop superstar made a visit to the Googlplex not too long ago. I almost fell out of my chair last night when I saw this Chrome ad, a bit unexpected but I would say but a very smart move by Google. We’ll continue to see a lot of marketing this summer for Chrome in an effort to make people aware of Google’s Chrome offerings.
How many more Chrome ads do you expect to see prior to the Chromebook launch?
thechromesource Daily: Links for 5/18/11
Posted on 18. May, 2011 by Daniel Cawrey. 0 Comments
Here are the top 15 apps in the Chrome Web Store that are “crushing it” according to Business Insider.
Google on offline access for Gmail and Docs: ”We’ve all been using it internally. It’s imminent. We want to make sure they’re good“.
Still not sure: why isn’t Chrome the default browser within Android?
The Beta Channel of Chrome has been updated with changes to the UI and performance improvements.
Google is ramping up spending to promote a variety of its products, including Chrome.
Video: Google Returns to Television With Chrome Ad Campaign
Posted on 03. May, 2011 by Daniel Cawrey. 5 Comments
When we last saw Google advertise on TV, it was during the Super Bowl in 2010. Now the company has returned with a new spot that is focused on Chrome. There’s an interesting element to this, since this campaign called “The web is what you make of it” will be one of Google’s largest offline marketing efforts according to the New York Times.
How do you feel about Chrome advertising on TV? Interesting that it comes on the heels of the logo change, and right before Google I/O.
Free Chromercise Sweatbands Still Available – Limited Time
Posted on 15. Apr, 2011 by Daniel Cawrey. 4 Comments
If you didn’t sign up for the free Chrome finger sweatbands Google was giving away during their April Fools Chromercise promotion, it appears that they still have some available.
U.S. residents can sign up by filling in this form. It’s unknown how many are left, so when the link goes dead we’ll update this post. What’s also unknown is what recipients will use these for. Perhaps office pranks. Get yourself some while you still can.
via @googlechrome
thechromesource Daily: Links for 4/14/11
Posted on 14. Apr, 2011 by Daniel Cawrey. 0 Comments
Chrome’s user base is growing at 30% per quarter, according to today’s Google earnings call.
Here are five new features that are coming to Chrome in the near future.
The Stable Channel of Chrome has been updated with a fix for a Flash vulnerability among other changes.
The Beta Channel has also been updated; it appears only the Flash fix is included.
Chrome marketing expenses as well as employee costs are some reasons why Google fell short of earnings expectations today.
Chrome 11 Will Have the New Logo
Posted on 16. Mar, 2011 by Daniel Cawrey. 3 Comments
First it appeared in Chromium. Now that the Dev Channel is starting to get the newest logo of Chrome, it’s clear that version 11 Stable will come with the new logo. Some have said here that they like it, while some think it’s a step back. Others really have no opinion on it, since it doesn’t really change anything about Chrome from a technical standpoint.
This could means that there may be a big marketing push for the Chrome ecosystem in the near future. Why else would Google make changes to the logo at this point?
Some people that are very familiar with marketing and advertising clearly had something to do with this. If you have not seen enough Chrome information in mainstream media, I would expect a bigger push in the future. One analyst for TheStreet.com, Anton Wahlman, recently wrote an in-depth column about Chrome OS saying that he would not be surprised if 10 million devices shipped with the operating system in the second half of 2011.
I’m wary of analyst projections because it’s ultimately up to early adopters and people who read blogs like this who decide how many Chromes OS devices are actually sold. With that being said, even if Wahlman’s projection is ten percent of that, it’s still at the million mark, which when thought of in that perspective seems like an easy target to reach.
Do you expect the new logo to be part of a marketing push? Will you buy a Chrome OS laptop when they hit the market?
Video: Think Fast with Chrome
Posted on 11. Feb, 2011 by Daniel Cawrey. 0 Comments
Google has come up with a new way to promote Chrome with its “Think Fast” campaign. You can enter in words for yourself and share it with your friends. It’s pretty cool because then it generates a video that you can share out. The theme here is that Chrome is fast, and you should share that experience with others.
Video: Chrome Football Ad
Posted on 15. Jan, 2011 by Daniel Cawrey. 0 Comments
The NFL playoffs are in full swing, and with that means a lot of people keep their eyes glued to the television. I don’t think that there’s any coincidence that Google has pushed out a YouTube ad mixing football and Chrome together for this time of year.
I’m convinced that there’s going to be a Google Super Bowl ad this year, but this time it will be focused on Chrome.
Google Advertising the Chrome Web Store
Posted on 13. Jan, 2011 by Daniel Cawrey. 0 Comments
I’ve been noticing something common lately: Google is apparently advertising the Chrome Web Store to users. I ran into this rather large ad on a blog that I frequent.
I’m going to take a wild guess and suspect that Google targets these ads towards those who are already using the Chrome browser. As it stands right now Chrome 8, which is the stable version right now, doesn’t have a logo that directs users to the Chrome Web Store in a new tab.
However, that’s likely to change when Chrome 9 rolls out, which should be the week after next based on release cycles. It might be light on new features in the release because of the holidays, but expect to see the integrated games and Chrome Web Store promoted with this next release.
I also anticipate seeing more advertising from Google surrounding the Chrome ecosystem. There are still a ton of people who aren’t aware that Chrome exists, and Google can hit some serious sweet spots to take share away from IE and Firefox with marketing in certain places.
The thought crosses my mind that a Super Bowl ad like the one we saw last year but aimed directly at gaining Chrome users certainly is not out of the question.
Video: Happy Holidays From Chrome
Posted on 21. Dec, 2010 by Daniel Cawrey. 0 Comments
This is very much similar to the other Chrome video that was recently released, retracted and then released again. Still, these clips resemble the Google Search ad that was on during the Super Bowl, so should we expect some television playing time with these?
