Tag Archives: Chrome OS marketing
Video: Angry Birds and Chrome
Posted on 29. Sep, 2011 by Daniel Cawrey. 
3 Comments
Back during Google I/O, there was much fanfare with the announcement that the Chrome Web Store would feature Angry Birds for free in HD glory for user to waste massive amounts of time upon. It was a great synergistic move between Google and the producers of Angry Birds, and has resulted in a promotion of sorts via a Chrome commercial that plays up the benefits of Google’s own browser.
While it’s unlikely that such a techie-oriented commercial will ever pop up on television, there continues to be strong efforts from Google to play up pop culture references in order to further Chrome’s expansion. Working in tandem with the company’s business efforts, they are certainly spending a lot of time to properly execute a marketing strategy that hits on all sides.
This new commercial comes in the same week that it is expected Chrome will soon surpass Firefox, long thought to be the dominating browser for developers and early adopters. The amount of sheer resources that Google has poured into Chrome and Chrome OS over the past year, along with marketing campaigns that Mozilla cannot match, is causing Chrome’s growth to be further propelled at Firefox and Internet Explorer’s expense.
Does commercial marketing help Chrome’s overall popularity? Do you even think that it is necessary?
via 9 to 5 Goole
thechromesource Daily: Links for 5/4/11
Posted on 04. May, 2011 by Daniel Cawrey. 0 Comments
Google’s new Chrome advertisement shows off the fact that the +1 social extension for the browser is coming.
eWeek believes that this new marketing campaign is targeted towards users being ready for the Chrome OS launch.
The overall size of Chrome is beginning to drop due to a recent campaign to reduce it for better downloading.
Google TV 2.0 is coming and its going to rid iteslf of the keyboard as its input device .
Here is day 3 of one PCWorld writer trying to spend his days within Google Apps.
Chrome 11 Will Have the New Logo
Posted on 16. Mar, 2011 by Daniel Cawrey. 3 Comments
First it appeared in Chromium. Now that the Dev Channel is starting to get the newest logo of Chrome, it’s clear that version 11 Stable will come with the new logo. Some have said here that they like it, while some think it’s a step back. Others really have no opinion on it, since it doesn’t really change anything about Chrome from a technical standpoint.
This could means that there may be a big marketing push for the Chrome ecosystem in the near future. Why else would Google make changes to the logo at this point?
Some people that are very familiar with marketing and advertising clearly had something to do with this. If you have not seen enough Chrome information in mainstream media, I would expect a bigger push in the future. One analyst for TheStreet.com, Anton Wahlman, recently wrote an in-depth column about Chrome OS saying that he would not be surprised if 10 million devices shipped with the operating system in the second half of 2011.
I’m wary of analyst projections because it’s ultimately up to early adopters and people who read blogs like this who decide how many Chromes OS devices are actually sold. With that being said, even if Wahlman’s projection is ten percent of that, it’s still at the million mark, which when thought of in that perspective seems like an easy target to reach.
Do you expect the new logo to be part of a marketing push? Will you buy a Chrome OS laptop when they hit the market?
thechromesource Daily: Links for 1/31/11
Posted on 31. Jan, 2011 by Daniel Cawrey. 1 Comments
One enterprising person has installed Jolicloud on the Cr-48 and has provided how-to instructions.
Engadget’s Joanna Stern thinks that with the right marketing strategy Chrome OS could be a success.
Google Docs has received an update that puts some Gmail-type features into it.
Want to delete your syncing data in Chrome? Here’s how.
Google’s spending on lobbying is much higher than many of its competitors – combined.
Cr-48 and the Broken Notebook – A Chromercial
Posted on 03. Jan, 2011 by Daniel Cawrey. 2 Comments
I literally laughed out loud when I saw this one. George Chaplin really wants a Cr-48, so he is entering himself into Google’s Chromercial competition in hopes of obtaining one. The result is a clip titled “Cr-48 and the Broken Notebook”. I think most people can related to having a totally broken notebook, right? Here’s hoping that he’s rewarded for his efforts!
Video: The Chromercial
Posted on 07. Dec, 2010 by Daniel Cawrey. 2 Comments
This may be the most off the cuff Google video I’ve seen. Check it out. If you’re enterprising, you can make your own Chrome video and get some exposure.
