Tag Archives: Facebook operating system

Why Does Google Think Social Media is so Important?

Posted on 02. Sep, 2010 by . 0 Comments

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Google has been on a buying spree for social media companies. In 2010 alone, social companies Aardvark, Slide, Jambool, Like.com, Angstro and SocialDeck have been acquired by the search company. The past five companies they have bought are social-related.¬†¬†This doesn’t include a $100 million investment in social media games maker Zygna, which makes the popular FarmVille, among others.

It’s clear that in the coming months Google plans to launch something big, notwithstanding other projects such as Chrome OS and Google Music. It’s possible that the company believes that any social networking strategy could be the “glue” so to speak that holds many of these services together.

It’s all a part of trying to keep users on Google’s services since they are starting to see a lot of eyeballs move from Google and sticking on Facebook, since people spend a lot of time on that site. Consider this recent graph released by Business Insider, and you’ll see what executives at Google see as a potential threat from Facebook.