Tag Archives: online video
Viacom Loses to YouTube: Good for User Content
Posted on 23. Jun, 2010 by Daniel Cawrey. 
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Viacom sued YouTube for $1 billion dollars back in 2007 over copyrighted content in the form of video clips that were hosted on the video sharing site. Today, it was announced that Viacom has lost their suit against YouTube. A primary reason for this was that the content on YouTube has been declared as protected under the Digital Millennium Copyright Act (DMCA).
This is a big deal, since it allows for people on the web to be able to share things that in the past could have proved to violate possible copyright laws. The problem up until now is that bloggers, user-generated content sites and social media mavens were in a gray area in regards to the legality of sharing certain things with other people on the internet. With this precedent today, we now have something to rely on that cements the web as a place to share thoughts and ideas about anything, as long as it is not outright stealing.
This also helps out in terms of cloud computing, as not only users were at risk previously, but also the datacenters that hold information. These massive structures full of servers are generally operated by large companies such as Google, Amazon and Apple – and I would assume that in the future possible legal disputes about user information stored in the cloud (whatever it may be) would have certain protections as well.
Content sharing and social media, along with cloud computing are starting to come out of the “Wild West” era, so to speak and it is further apparent that there is legitimacy for those who are involved in this space.
thechromesource Daily: Links for 5/17/10
Posted on 17. May, 2010 by Daniel Cawrey. 0 Comments
Although I’ve been unable to find an official link from Acer, Engadget reports that the company will not launch a Chrome OS netbook soon.
YouTube is now five years old; it serves up more than two billion videos to users everyday.
Scroogle now has its own Scraper Extension in the Chrome directory; allowing you scraped searches anytime you want.
Could Google TV be “the biggest single change in television since it went color”, as Intel chief Paul Otellini has been quoted?
The Android Market has had its website updated a bit, possibly in anticipation of Google I/O on Wednesday.
Trying to Profit from Video, Google Purchases Episodic
Posted on 02. Apr, 2010 by Daniel Cawrey. 1 Comments
It has been announced that Google has acquired the online video platform company Episodic. According to their official website, “Episodic truly spans the video value chain and provides everything publishers and marketers need to manage, measure and monetize online video”.
Monetize online video. That’s been somewhat of a challenge for Google. While video sites that provide television content such as Hulu are now profitable, YouTube is not so easy to monetize. That’s because many video clips on the site lack commercial appeal. How do you find ways to advertise to an audience that likes to watch a cat playing the piano? That’s hard to determine.
Enter Episodic. Read Write Web reports they have been working with companies like Showtime’s Sports division to stream live online video for a fee, which is television content experience that YouTube doesn’t really have. This is like Google getting some of the expertise that Hulu already has, which by the way is a joint venture between NBC Universal, Disney and News Corporation. Hulu monetizes their content through a clever method of advertising prior to showing videos, and sometimes even allows users to choose the ads that they will watch.
With the flurry of news about the iPad release this week, this acquisition along with Google’s recent purchase of video codec developers On2 will end up being a good strategic decision if the intention is to compete with Apple on content in a model that is different – offering video to users for free, but at the same time finding a way to make money from advertising.
