Tag Archives: Quake II HTML5
Gaming Could be a Possible Growth Area for Google
Posted on 17. May, 2010 by Daniel Cawrey. 
1 Comments
Last week, TechCrunch deftly pointed out that Google is on the hunt for someone to fill the role of Product Management Leader, Games. Currently, Google really does have too much going in the gaming market. It did, however, recently purchase LabPixies which creates widget-like games for the iGoogle portal as well as making games for Apple products, Android systems and social networking sites.
So the gaming arena could in fact be another engine of growth for Google, one that diversifies the company from advertising and its stated goal of profiting from enterprise cloud applications. If they move aggressively in this space, they may find themselves at an advantage when you consider that the console industry is now experiencing an overall decline in sales. More often than ever, multipurpose devices such as the iPad and smartphones allow people more flexibility to play video games without having to pay a lot of money for gaming titles. This is also true when you consider how successful some companies have become offering games on social networks.
Even some internal Google employees have ported a first person game like Quake II to the browser as one of their projects. Games are now capable of being ported over to HTML5 and run in the current generation of browsers, such as the Asteroids port that is available at the Chrome Experiments site.
Even OnLive, which plans on streaming games to your PC or television, will be launching this summer, allowing gamers to play their favorite titles from top publishers in an entirely new way. Although the bandwidth requirements may be quite high, OnLive is dubbing their service as “the future of gaming” which is most likely true.
Bottom line? There is a lot of room for Google to grow in gaming since their footprint right now is nascent. I would not be surprised if they would go with the now-classic free model that is supported by advertising, expertise that a mobile ad company like AdMob can lend to Google’s wealth of knowledge from utilizing AdWords on web sites and Apps like Gmail. That is, if the Federal Trade Comission ever approves the Google-AdMob deal.
