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Google has made inroads in terms of advertising Chrome, and while watching football earlier this week I saw an ambitious project that features a farewell tribute to musician Johnny Cash through a webapp that pieces together scenes created from users to create a montage that features the music and thematics of the late singer.
The project involves director Chris Milk, whom you may remember from the Arcade Fire Chrome collaboration/ interactive music video called “The Wilderness Downtown”.
This Johnny Cash and Chrome ad spot is one you might not see to often on the television. That’s because it runs for a minute and a half. It’s ambitious in scope and shows why people would want to switch to Chrome because the things that Google are doing with these types of interactive projects show that browsers are not just for showing web pages any